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CoverSure Motor Club
User Leak Prevention to Lifetime Value
Digital insurance platform designed to simplify motor insurance for modern consumers.
Scan QR for Live Prototype
Service
Mobile App
Deliverables
Mobile App and mWeb
Role
Design and UX Director
01
Introduction
Challenges
Building Motor 360 required navigating complex technical integrations, diverse user needs, and intricate insurance workflows. The platform needed to consolidate data from multiple sources, serve users at different journey stages, maintain reliability across third-party dependencies, and translate complex vehicle compliance and insurance concepts into intuitive, actionable experiences.
Complex Multi-Source Data
Integration
Synchronizing vehicle data from various conflicting sources while ensuring accuracy and addressing incomplete or mismatched information.
Diverse User Segmentation &Personalization
Create feature access for four user segments: self-policy holders, family policy holders, pending confirmations, and non-policy users, while ensuring consistency.
Real-Time Service Integration &Reliability
Integrating multiple third-party services (Challan, PUC, FASTag, fuel prices) with graceful degradation and meaningful feedback during API failures.
Simplifying Complex Insurance &Vehicle Workflows
Demystifying technical insurance concepts, policy structures, and vehicle compliance requirements into actionable interfaces that drive engagement.
02
Design Approach
Defining the Look & Feel
Established a clean, data-driven visual language with scannable information hierarchy, reusable components for complex insurance data, and trust-building design patterns that balance transparency with user privacy
Build MVP Mobile App
Structured features into phased priorities, designed core flows around vehicle addition and policy management.
01
Onboarding
Instantly register vehicle enabiling automatic fetching of associated insurance, challan, and compliance data.
01
Insurance dashboard
View, manage, and track active and expired insurance policies for added vehicles
01
Different insurance stages
View, manage, and track active and expired insurance policies for added vehicles
01
What’s covered and what’s not
View, manage, and track active and expired insurance policies for added vehicles
Vehicle Insurance and Add-ons
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
Challan Payment
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
Pollution under control (PUC)
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
FASTag
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
AI-Enhanced Dev Workflow
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Purpose
This AI-powered workflow allowed me to design, build, test, and deliver a near-production prototype with minimal developer dependency.
Why it mattered
It accelerated decision-making for stakeholders, improved design-to-dev accuracy, and proved that a lean team can deliver complex experiences at speed with the right tools.
Metrics & Validation
Digital insurance platform designed to simplify motor insurance for modern consumers.
Monthly Active Users
Engagement
40% (5,000 to 7,000)
40% increase from 5K
Day 0
Day 30
Day 60
Day 90
Average Session Duration
Session Volume (90 Days after launch)
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Motor club Feature Launch
Jul3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
73%
Time reduction in
complex forms
45%
Reduction in
junk calling
60%
Increases user
satisfaction
akshay borhade
product designer
India
Download my resume
Back to home
CoverSure Motor Club
User Leak Prevention to Lifetime Value
Digital insurance platform designed to simplify motor insurance for modern consumers.
Scan QR for Live Prototype
Service
Designing for User Engagement
Deliverables
mWeb and Mobile App
Role
Design and UX Director
01
Introduction
Challenges
Building Motor Club required navigating complex technical integrations, diverse user needs, and intricate insurance workflows. The platform needed to serve users at different journey stages, maintain reliability across third-party dependencies, and translate complex vehicle compliance and insurance concepts into intuitive, actionable experiences.
Complex Multi-Source Data
Integration
Synchronizing vehicle data from various conflicting sources while ensuring accuracy and addressing incomplete or mismatched information.
Diverse User Segmentation &Personalization
Create feature access for four user segments: self-policy holders, family policy holders, pending confirmations, and non-policy users, while ensuring consistency.
Real-Time Service Integration &Reliability
Integrating multiple third-party services (Challan, PUC, FASTag, fuel prices) with graceful degradation and meaningful feedback during API failures.
Simplifying Complex Insurance &Vehicle Workflows
Demystifying technical insurance concepts, policy structures, and vehicle compliance requirements into actionable interfaces that drive engagement.
02
Design Approach
Defining the Look & Feel
Established a clean, data-driven visual language with scannable information hierarchy, reusable components for complex insurance data, and trust-building design patterns that balance transparency with user privacy
Build MVP Mobile App
Structured features into phased priorities, designed core flows around vehicle addition and policy management.
01
Onboarding
Instantly register vehicle enabling automatic fetching of associated insurance, challan, and compliance data.
02
Insurance dashboard
View, manage, and track active and expired insurance policies for added vehicles
03
Different insurance stages
Covers all four stages naturally, Emphasizes the value proposition & Works whether someone is new to the feature or managing existing policies
03
What’s covered and what’s not
Clear breakdown of your included benefits and excluded items
CS - Motor Club Homepage
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
Vehicle Insurance and Add-ons
The goal was to create a zero-stress insurance overview — from verifying coverage to taking quick actions in emergencies. Every design decision was backed by real user behavior insights — minimizing taps, reducing information overload, and surfacing the most critical actions first."
Challan Payment
Designed the Challan screen to simplify a frustrating government service by putting users in control: enabling easy discovery, fast payment, and clear post-payment management — even when technical integration with RTO systems was limited
Pollution under control (PUC)
Simplified pollution compliance tracking for users, giving instant PUC status, full transparency, and easy renewal pathways
FASTag
Designed a travel-ready FASTag experience where users feel financially prepared, informed, and confident
AI-Enhanced Dev Workflow
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Purpose
This AI-powered workflow allowed me to design, build, test, and deliver a near-production prototype with minimal developer dependency.
Why it mattered
It accelerated decision-making for stakeholders, improved design-to-dev accuracy, and proved that a lean team can deliver complex experiences at speed with the right tools.
Metrics & Validation
Digital insurance platform designed to simplify motor insurance for modern consumers.
Monthly Active Users
Engagement
40% (5,000 to 7,000)
40% increase from 5K
Day 0
Day 30
Day 60
Day 90
Average Session Duration
Session Volume (90 Days after launch)
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Motor club Feature Launch
Jul 3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
73%
Time reduction in
complex forms
45%
Reduction in
junk calling
60%
Increases user
satisfaction
akshay borhade
product designer
India
Download my resume
Back to home
CoverSure Motor Club
User Leak Prevention to Lifetime Value
Digital insurance platform designed to simplify motor insurance for modern consumers.
Scan QR for Live Prototype
Service
Designing for User Engagement
Deliverables
mWeb and Mobile App
Role
Design and UX Director
01
Introduction
Challenges
Building Motor Club required navigating complex technical integrations, diverse user needs, and intricate insurance workflows. The platform needed to serve users at different journey stages, maintain reliability across third-party dependencies, and translate complex vehicle compliance and insurance concepts into intuitive, actionable experiences.
Complex Multi-Source Data
Integration
Synchronizing vehicle data from various conflicting sources while ensuring accuracy and addressing incomplete or mismatched information.
Diverse User Segmentation &Personalization
Create feature access for four user segments: self-policy holders, family policy holders, pending confirmations, and non-policy users, while ensuring consistency.
Real-Time Service Integration &Reliability
Integrating multiple third-party services (Challan, PUC, FASTag, fuel prices) with graceful degradation and meaningful feedback during API failures.
Simplifying Complex Insurance &Vehicle Workflows
Demystifying technical insurance concepts, policy structures, and vehicle compliance requirements into actionable interfaces that drive engagement.
02
Design Approach
Defining the Look & Feel
Established a clean, data-driven visual language with scannable information hierarchy, reusable components for complex insurance data, and trust-building design patterns that balance transparency with user privacy
Build MVP Mobile App
Structured features into phased priorities, designed core flows around vehicle addition and policy management.
01
Onboarding
Instantly register vehicle enabling automatic fetching of associated insurance, challan, and compliance data.
02
Insurance dashboard
View, manage, and track active and expired insurance policies for added vehicles
03
Different insurance stages
Covers all four stages naturally, Emphasizes the value proposition & Works whether someone is new to the feature or managing existing policies
03
What’s covered and what’s not
Clear breakdown of your included benefits and excluded items
CS - Motor Club Homepage
We designed the Motor Club homepage to be a one-stop control center for vehicle owners — keeping them insured, toll-ready, legally compliant, and informed, with minimal effort. The page prioritized critical needs like insurance and compliance first, while lightly driving engagement through utilities like fuel prices
Vehicle Insurance and Add-ons
The goal was to create a zero-stress insurance overview — from verifying coverage to taking quick actions in emergencies. Every design decision was backed by real user behavior insights — minimizing taps, reducing information overload, and surfacing the most critical actions first."
Challan Payment
Designed the Challan screen to simplify a frustrating government service by putting users in control: enabling easy discovery, fast payment, and clear post-payment management — even when technical integration with RTO systems was limited
Pollution under control (PUC)
Simplified pollution compliance tracking for users, giving instant PUC status, full transparency, and easy renewal pathways
FASTag
Designed a travel-ready FASTag experience where users feel financially prepared, informed, and confident
AI-Enhanced Dev Workflow
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Purpose
This AI-powered workflow allowed me to design, build, test, and deliver a near-production prototype with minimal developer dependency.
Why it mattered
It accelerated decision-making for stakeholders, improved design-to-dev accuracy, and proved that a lean team can deliver complex experiences at speed with the right tools.
Metrics & Validation
Digital insurance platform designed to simplify motor insurance for modern consumers.
Monthly Active Users
Engagement
40% (5,000 to 7,000)
40% increase from 5K
Day 0
Day 30
Day 60
Day 90
Average Session Duration
Session Volume (90 Days after launch)
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Motor club Feature Launch
Jul3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
73%
Time reduction in
complex forms
45%
Reduction in
junk calling
60%
Increases user
satisfaction
akshay borhade
product designer
India
Download my resume